Fetch: people-first editorial intelligence
A sanitized rebuild of an editorial analytics product: people and stories as the way in, plain-language answers, and one home route that defaults differently for authors and editors.
mark
tichý
AI-native Product Designer + Design Technologist. I design digital products and the systems that power them, and I work in GitHub and a terminal too.
From enterprise platforms serving a global audience at McKinsey to digital interactives that reached millions at MTV, I work across product experience, design systems, content platforms, and AI-native workflows. I connect stakeholder vision with design and engineering know-how to ship, nurture, and evolve digital products.
Projects
View more work on my Builds page
Designing a McKinsey tradition
How to keep spirits high? Make gratitude contagious with an annual week-long Thank-a-thon that generates tens of thousands of thank you messages across the globe.
The admin panel is the product
What I learned designing publishing and configuration surfaces that over 100 editors, designers, and producers worked in, and how sprawling systems can be brought back into line.
How I built this site
The short version: a real design system as the foundation, AI tools doing what they do well on execution, and a carbon-based life form reviewing and directing every step.
My journey...
With roots in fine art, my curiosity has led me through design, storytelling, and engineering, helping me learn new skills at each stop. This is how a maker evolved into a design technologist.
So, what's next?
