Summary
15+ years across McKinsey & Company, MTV Networks, and Parsons School of Design, working at the intersection of UX, front-end engineering, design systems, and AI-powered workflows. Leads design and technical delivery for global platforms (benefits, intranet, employee engagement, leadership communications, and high-traffic events), and turns ambiguous stakeholder needs into usable, buildable, and scalable products. Pairs design craft with hands-on engineering to modernize design-to-development workflows and ship reliably at scale.
Experience
McKinsey & Company
UX Design & Technical Lead (2017–2026)
- Advanced through the firm's impact bands to Expert, one tier below Associate Partner
- Designed, built, and managed a suite of 15+ digital products across the firm's Reach & Engagement function including:
- McKinsey's global benefits platform (UX, user research, information architecture, content model, production workflows, rollout strategy) serving 45,000 global employees on infrastructure built to scale across languages and regional legal requirements.
- McKinsey's employee recognition platform (Thank-a-thon) including UX, development coordination, QA, and round-the-clock support. This platform generates at least 75K+ messages and 200K+ pageviews during its annual two-week run.
- McKinsey's flagship editorial news channel (McKinsey News) which included a custom CMS that enabled editors and producers to create reusable templates, components, and styles on the fly.
- Modernized our tech stack across multiple dimensions, driving adoption each time:
- Design: onboarded Figma for richer collaboration, prototyping, and robust design-to-dev handoff
- Analytics: onboarded Heap for more thorough and accessible answers to our data questions
- Infrastructure: moved from JW Player to Brightcove for video, and local servers to AWS for hosting
- Collaboration: pioneered Slack, Monday, and Notion
- Most of the above ended up becoming firm-wide standards
- Served as analytics point person across the product suite (Heap, Dynatrace, custom dashboards), providing data-informed design decisions and helping craft reporting for senior stakeholders, including the CEO
- Introduced and piloted AI-native prototyping and design-to-code workflows (v0, Cursor, Figma Make) and built microtools including:
- A custom ChatGPT agent trained on ~3,000 articles spanning decades of firm content and used it to evaluate the taxonomy and design a smarter structure.
- A POC of an editorial intelligence dashboard that placed site content (not charts) at the center and included an AI chat interface to answer analytics inquiries using common language, empowering any teammate to quickly get data-informed answers
- A Jira ticket creator that enabled non-technical teammates to create consistent, accurate Jira tickets
- Partnered cross-functionally with engineers and product managers on QA, sprint execution, and risk mitigation for high-traffic launches including the firm's Partner Elections, annual benefits open enrollment, global executive livestreams, and various technical projects including:
- Led jQuery-to-React component modernization and built reusable template and component libraries, establishing Figma and Storybook as the single source of truth.
- Migrated entire product suite from external vendors to the internal engineering team with no loss of business continuity, importing product-management and design-to-dev handoff practices and saving hundreds of thousands of dollars in the process.
- Led UX and content strategy for Drupal-to-SharePoint migrations to both cut costs and empower non-technical teams to self-manage content
- Led Box-to-SharePoint migrations for multiple functions, mapping out content and teaching technical workflows
- Served as design and technical advisor to teams across the firm, including publishing, alumni, benefits, engineering, and multiple client service teams. Advised on AI capabilities, search strategy, platform migration, analytics, user experience, CMS solutions, component reuse, and more.
Lead Interactive Designer (2014–2017)
- Led design and product strategy for McKinsey's internal communications function supporting CEO change initiatives
- Redesigned and built the firm's flagship internal communications channel (McKinsey News), establishing the design-to-dev workflow that grew into the larger product suite I went on to lead.
- Sustained 3x increase in readership; 95% of readers reported trusting the publication; 71% reported trying something new at work based on what they read.
- Created interactive content, campaign branding, and editorial content for dozens of global initiatives
- Designed and produced hundreds of articles for the firm's main communications channel (McKinsey News)
- Modernized the function's video and analytics infrastructure and the team's UX workflow, moving to Sketch from Photoshop and onboarding junior designers and engineers
- Hired and managed a development team that led to 10 years of successful collaboration
MTV Networks
Producer, Designer, Writer (2013–2014)
- Led technical roadmap to ensure ongoing evolution of production technologies and user experience
- Produced all of mtvU's online and social media presence across platforms (blog, TV, social)
- Organically grew mtvU Twitter account to over 30,000 followers
- Created and implemented editorial strategy & content in conjunction with on-air show and music priorities
- Coordinated with On-Air Production, Music & Talent, and Marketing to maximize digital effectiveness
- Contributed to broader MTV initiatives through production, design, and social media on projects like the MTV Movie Awards, Video Music Awards, the OMAs, and show premieres
- Nominated for a 2013 Daytime Emmy for production work on mtvU's pro-social “Against Our Will” anti-trafficking campaign
Associate Producer (2009–2013)
- Managed all aspects of mtvU's social media presence, including conceiving/supporting company-wide promotional plans
- Contributed to broader MTVN initiatives through specialized production work on projects like the Movie Awards, Video Music Awards, the OMAs, and show premieres
- Managed mtvU-Fulbright blog in partnership with the U.S. Department of State and The Fulbright Foreign Scholarship Board
- Wrote site content and promotional copy for priorities ranging from music and pro-social campaigns to shows and major tentpole events
- Conceived, designed, and built Voting Widgets for social network syndication that earned over 1.5 million votes
- Nominated for a 2010 Daytime Emmy for production work on mtvU's “Indebted” financial education campaign
- Ensured timely delivery and publication of all MTV Music Digital priorities
Production Associate (2007–2009)
- Managed digital presence of all mtvU franchises
- Produced and designed content for yearly tentpole events
- Produced all mtvU show, music, and pro-social content for online distribution
- Designed and built embeddable flipbooks that were syndicated via Award Show Nominee and Fan social media sites garnering millions of impressions
Parsons School of Design
Adjunct Faculty (2006–2007)
- Taught a prerequisite course in Design & Visuality, mentoring undergraduate students in visual communication, digital practice, and critique, connecting design theory to technology.
- Helped students translate conceptual work into visual and digital artifacts through structured assignments and applied design practice.
Skills
Core Strengths
Product Experience Strategy & UX Leadership | Design Systems & Component Libraries | AI-Native Prototyping & Design-to-Code | Front-End Engineering & Design-to-Dev Workflows | Analytics-Informed Design | Cross-Functional Stakeholder Partnership | High-Traffic Launch Management | Vendor-to-In-House Transition Leadership | Editorial / CMS Platforms | Intranets & Employee Experience | Stakeholder Governance
Design / Prototyping
Figma, Sketch, v0, Cursor, Lovable, Photoshop, Illustrator, Premiere, After Effects
AI / Research
ChatGPT / custom GPTs, Claude, Gemini, Perplexity, LLM / RAG prototypes, prompt and workflow design
Front-End / CMS
HTML, CSS, JavaScript, React, jQuery-to-React modernization, Storybook, Drupal PaaS, WordPress, SharePoint
Data / Product Ops
Heap, Dynatrace, Snowflake / SQL, Jira, Notion, Miro, Monday.com, Box, Microsoft Teams, Slack, Brightcove
Education
2006 MFA from Parsons School of Design
Studied fine art, design, and technology. Exhibited drawing and digital media internationally.
2004 BFA from School of the Art Institute of Chicago (SAIC)
Studied fine art and technology in the Art & Technology program.
Recognition
2013 Nominee Daytime Emmy for MTV “Against Our Will”
Outstanding New Approaches (Enhancement to a Daytime Program or Series)
2010 Nominee Daytime Emmy for MTV “Indebted”
New Approaches (Daytime Entertainment)
2005 Fellowship at Skowhegan School of Painting & Sculpture
Selected based on my work in drawing and digital media. Skowhegan is a highly competitive, nine-week summer residency program and art school located on a 350-acre historic campus in Madison, Maine. Founded in 1946 by artists for artists, it brings together a diverse group of 65 emerging artists each year to participate in an immersive, rigorous, and community-driven environment led by some of the world's leading artists.