After building and managing confidential products at McKinsey & Company for 12 years, this is where I document and share new projects and experiments.

Fetch: people-first editorial intelligence

A sanitized rebuild of an editorial analytics product: people and stories as the way in, plain-language answers, and one home route that defaults differently for authors and editors.

  • analytics
  • interactive demo

Designing a McKinsey tradition

How to keep spirits high? Make gratitude contagious with an annual week-long Thank-a-thon that generates tens of thousands of thank you messages and hundreds of thousands of page views across the globe.

  • zero-to-one

How I built this site

The short version: a real design system as the foundation, AI tools doing what they do well on execution, and a carbon-based life form reviewing and directing every step.

  • build notes
  • design systems
  • tech stack

Pixel-a-tor effect microtool

This is the little P5.JS sketch I built to create my site avatar. Give it a try.

  • P5.JS
  • build your own tools

3d orbital interface experiment

Got interested in 3d interfaces and made this with about 350 of my old drawings. The tech stack: Next/React builds the page; Three.js (via R3F) draws the floating cards; GSAP handles focus animation; and I added controls to be able to A/B the effects and learn more about what is possible.

  • three.js
  • drawing

Motion studies: how little is enough?

How little is enough? Studies in motion from After Effects, P5.js, and Procreate.

  • After Effects
  • P5.js
  • Procreate